We’ve taken the liberty of contacting your dealership as an average consumer would: through a phone call and internet shop. The sole purpose of our analysis focuses on giving your leadership team actionable data through honest interactions with your dealership. Click on the video below to watch the full exchange and use our bullet point summaries to see how your people performed.
Wyatt Johnson Ford
Missing a Branding Opportunity
Warranty should be front and center of website – only description found was point 4 of the buried “10 Reasons to Buy From Us” page.
Loss of Credibility
Sales person did not know warranty guidelines and the manager wasn’t sure what policy came with vehicle.
Lacks Why Buy Here Impact
Warranty was clearly a valuable component for the shopper; branding and differentiation opportunity missed.
Here are the three little things that make us special
Become an organization who invests in their employee’s success. This drives your people into believing in your brand where they will push themselves further than they have before.
We find creative ways to build passion among your team for your dealership. Clearly communicate your whole game plan and teach each team member the role they play.
Creating a brand is not an end in itself, but a means. Having your whole team on the same page delivers an exception customer experience from start to finish.
Average Increase in Total Units
Average Increase in Gross Profit
EXPERIENCE THE DIFFERENCE
Allow us to develop a personalized marketing strategy for your dealership. We would love to discuss more specific information about what we do and how we can affect your marketplace.