For your long term warranty policies.
We are #1 certified pre-owned in our region. We usually achieve 125% of objective set by Southeast Toyota and rank within the top 25 in the nation. The 20 year warranty helps us knock the cover off the ball with certified sales.
We were scared the warranty would hurt finance products and service contract penetration. Finance increased per copy 40% year over year and service contract penetration rose to 60%!
The 20 year warranty helps us with retainability for us in service department. We went from 50-60 cars a month to over double that.