We’ve taken the liberty of contacting a few of your dealerships as an average consumer would: through a phone call and internet shop. The sole purpose of our analysis focuses on giving your leadership team actionable data through honest interactions with your dealership. Click on the videos to watch the full exchange and use our bullet point summaries to see how your people performed.
Performance Nissan
Transition from Advertising Needed
Warranty should be used as branding opportunity by operator
Loss of Credibility
Sales person did not know warranty guidelines – explicitly yelled to someone off-line “It doesn’t come with it? What about new cars?”
Lacks Why Buy Here Impact
Warranty was clearly a valueable component for the shopper; branding and differentiation opportunity missed.
Serpentini Strongsville
Never Asked For Appointment
No call to action during interaction to take the next step in the sales process
Lacking Credibility
Sales person could not deliver the brand when asked over the phone
Lacks Why Buy Here Impact
No Dealership Brand or Market Differentiation Offered
Serpentini Tallmadge
Transition from Advertising Needed
Warranty should be used as branding opportunity by operator
No Attempt for Appointment
No call to action here to encourage customer to take the next step
No Reason To Buy Here
No Dealership Brand or Market Differentiation Offered
Here are the three little things that make us special
Invest
Become an organization who invests in their employee’s success. This drives your people into believing in your brand where they will push themselves further than they have before.
Inspire
We find creative ways to build passion among your team for your dealership. Clearly communicate your whole game plan and teach each team member the role they play.
Ignite
Creating a brand is not an end in itself, but a means. Having your whole team on the same page delivers an exception customer experience from start to finish.
0%
Average Increase in Total Units
0%
Average Increase in Gross Profit
EXPERIENCE THE DIFFERENCE
Allow us to develop a personalized marketing strategy for your dealership. We would love to discuss more specific information about what we do and how we can affect your marketplace.